Search Engine Optimisation
Search Engine Optimisation (SEO) is a form of internet marketing which involves specialist skills to set up your website to increase the likelihood that search engines will add it to their search results. If your site gets listed in search engines search results, then depending on your ranking and which search engines you are listed in, you should start to see an increase in traffic to your site. Search engine optimisation work involves the following.
Research - using specialist tools to research which keyphrases are most suited to your business, keeping abreast of search engine developments and algorithm changes, and researching competitors online presence.
Technical skills - ensuring your site is accessible to search engines and has the correct files, meta tags, and other pieces of code in the back.
Key word and phrase placement - working on the visible content on your site to make it appeal to search engines while still appealing to users.
Ranking boosters - adding your site to appropriate directories, setting up links, and other activities to boost your site’s ranking within the engines that list it.
To find out more about how Face can help to optimise your website contact us today.